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Sustainable fashion

Project type

collaboration with Noga Erez

Date

May 2024

Location

TLV

Through the lens of Aristotle’s philosophy, I find the personal connections I have to fashion.
For me, fashion is imagination, passion, and creativity.
Much like Aristotle, I love everything about fashion—textures, colors, structures.
This great love accepts the harsh reality of guilt.

The mechanisms of the fashion industry are so big, that every garment we wear carries within it, in one way or another, a “fast fashion guilt.”
I find myself filled with guilt, and at the same time, always asking myself:
As a fashion designer and product developer, can I be part of the change?
Along the historical timeline, we can see the materials and processes that turned fashion into an industry of creation,
but also into one of the most polluting and destructive industries.

Those historical milestones are also human milestones.
They give us the fabrics, the silhouettes, alternative solutions.
The lesson from history is to raise consumer awareness.
The goal is to critically examine the decisions we make regarding production and consumption.

Structured and informed choices, based on practical ethics and sustainable design,
are the beginning of real change.
It is crucial to know the paths and tools to start making a change in practice.
Only then can we speak the language of greener energy and sustainable leadership.

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