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Mootash
Project type
Final project
Location
TLV
Date
July 2025
A womenswear collection born from a deep sense of exhaustion—both physical and emotional—that accompanies every real path to success. In a world that portrays success as effortless, clean, and glamorous, I choose to highlight what’s often hidden: the sweat, the tears, and the inner voice that keeps going even when there’s no strength left.
At the heart of the collection stands the iconic tracksuit, reimagined to explore the tension between low and high, functionality and elegance. The color palette shifts between skin tones symbolizing effort and sweat, and vibrant pop colors inspired by the world of sports.
The collection draws inspiration from powerful success stories—like that of Catherine the Great, who earned her crown through hard work, and Serena Williams, a symbol of relentless excellence in sport and competitive athletic aesthetics.
Through royalty, elite sport, and personal struggle, Mootash offers a new interpretation of beauty—not only in the result, but in the journey itself.
Exhausted, yet proud. Tired, yet radiant. That’s the story